Retention Marketing Worksheet Welcome Emails

Retention Marketing Worksheet (Welcome Emails)

Class 1 – What is Retention Marketing? (Tuesday – Lecture)

• Understanding retention marketing and customer engagement
• The cost of acquiring vs. retaining customers
• Key retention strategies and email marketing fundamentals

Class 2 – Welcome Email Design (Thursday – Design With Me)

• Purpose and key elements of a welcome email
• Structuring and designing an effective welcome email
• Hands-on: Create two welcome email designs in Canva

Assignment: Finalize welcome email design